Frank Lloyd Wright Poster

This poster captures your attention starting at the top, where it is an artwork aerial view of a city with a dark blue splashback, as though it is night time. There is writing here, 2 small headings depicting a topic, venue and time. 'The Innovator' is written in large white bold font. Following that text you see more smaller writing, also white, saying, 'The Guggenheim April 3 - June 7'

Below that the image continues the aerial view of the city, but with a lighter yellow splashback, like daytime. There is font following the main street in the image, 'FRANK LLOYD WRIGHT'. This font starts off small towards the top left of the poster, but gets larger as it follows the road towards the viewer, as though it is taking the viewer along the road with it.

I think this poster is successful because it captures your attention at the top left of it and takes your eyes on a journey by carefully placed and designed short sentences onto the poster.

Image taken from:
http://www.coroflot.com/maxlosk/All-Graphics/2
Max Losk - New York, New York - Frank Lloyd Wright Poster
Accessed 08/08/2011